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KODAK

Design conceptual packaging for a Kodak disposable camera.

 

A package communicating to the customer the recycled nature of the camera itself. The line ‘Kodak is Green’ refers to recycling as well as playing on the fact that Kodak’s main competitor is the green brand Fuji. It communicates life and rejuvenation, which is continued in the new packaging form itself being similar to that of a flower opening.

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